From Humble Beginnings to Global Brand: The Journey of Job en Perry

Job en Perry is a global brand today, but its story started with humble beginnings. The founders of the company, Job Smit and Perry Oosterlee, were two friends who shared a passion for branding and design. They started the company in Rotterdam, Netherlands in 2009 with a clear vision: to create a global design and clothing brand that reflected the values of creativity, authenticity, and passion.

The two founders started designing T-shirts and other items of clothing, with unique designs that were eye-catching and different from anything else in the market. They used their personal experiences, beliefs, and values to create designs that resonated with their audience. Job and Perry were always passionate about their work, and they continued to experiment with new designs, fabrics, and styles.

The early days of Job en Perry were marked by a lot of hard work and dedication. The founders had to handle everything themselves – from designing and creating products to marketing and sales. They were often seen selling their T-shirts out of a van at local markets and festivals. However, despite the challenges, Job en Perry quickly gained a following for their innovative designs.

The turning point for Job en Perry came in 2011 when they released their first streetwear collection, which included hoodies, jackets, and sweatshirts. The collection had a distinctive aesthetic, with bold prints and striking colors that stood out in the sea of bland, generic clothing. It was an instant hit, and the brand gained a lot of attention from the media and fashion influencers.

Over the next few years, Job en Perry expanded its line of products, releasing new collections every season. They continued to experiment with new designs, patterns, and fabrics, always staying true to their core values of creativity and authenticity. They also stepped up their marketing efforts, collaborating with social media influencers, musicians, and artists to promote their brand.

In 2016, Job en Perry opened its first flagship store in Rotterdam, which marked a significant milestone in their journey. The store was a reflection of the brand’s identity, with its minimalist yet stylish design. It became a hub for the brand’s customers, who could now experience the brand’s products in person.

The following year, Job en Perry launched its first international collection, which was sold in stores around the world. It was a testament to the brand’s growing popularity and appeal. The global collection showcased the brand’s unique style, incorporating cultural motifs and elements from streetwear culture in different regions.

Today, Job en Perry is a well-established global brand, with a presence in over 20 countries. The brand continues to release new collections every season, each one more innovative and exciting than the last. The team is now composed of designers, marketers, and entrepreneurs, all with a shared passion for creating unique and authentic products.

Job and Perry’s journey is an inspiring story of how passion and dedication can turn a small idea into a global brand. They started with a clear vision and worked tirelessly to make it a reality. The brand’s success is not just a result of their hard work, but also a reflection of their values and beliefs. It shows that with perseverance and creativity, anything is possible.

In conclusion, Job en Perry’s journey from humble beginnings to a global brand is an inspiring tale of success. The brand’s founders, Job Smit and Perry Oosterlee, turned their passion for design and branding into a thriving business, which is now a global entity. Their dedication, perseverance, and authenticity are what set them apart from others and helped them build a following that embraces their unique identity. Today, Job en Perry is a testament to the power of creativity and authenticity in today’s ever-changing marketplace.