Writing a job ad can be a daunting task, but it is a crucial part of the hiring process. A well-written job ad can attract qualified and motivated candidates, while a poorly written one may deter potential hires. This article will provide you with some essential dos and don’ts of writing a job ad that gets results.

DO: Use clear and concise language

One of the most important things to remember when writing a job ad is to use clear and concise language. Avoid using jargon or buzzwords that may not be familiar to everyone. Use simple language and phrases that clearly communicate the job’s responsibilities, qualifications, and required experience.

DON’T: Be vague

Being vague in a job ad might attract some applicants, but it won’t necessarily attract the right ones. Vague language may lead to misunderstandings, confusion and ultimately a wrong hire. To avoid this, make sure your job ad is detailed and straightforward. Be specific with your requirements, providing clear, accurate information that explains the job’s responsibilities, expectations, and qualifications.

DO: Highlight the job’s benefits

When writing a job ad, it’s important to communicate not just what the job requires, but also what it offers. Be sure to highlight the job’s benefits, such as health insurance, time off policies and retirement plans. This can help attract the right candidates and build a positive image of your company.

DON’T: Exaggerate

While it’s important to highlight a job’s benefits, it’s also important not to over-promise. If the position is entry-level, avoid using phrases that suggest rapid career advancement or high pay. Candidates who discover they have been misled are likely to disengage from the process and possibly even spread negative feedback about the company.

DO: Use a professional tone

When writing a job ad, it is important to use a professional tone. Avoid sounding too casual, which may give the impression that the job is not serious or that your company is not professional. Use formal language and avoid colloquialisms that may not be understood by everyone.

DON’T: Use discriminatory language

Avoid using discriminatory language in your job ad. This includes any language that could be perceived as being racist, sexist, ageist, or discriminatory in any other way. This will not only turn off potential hires, but it is also illegal.

DO: Be concise

Make sure that your job ad is concise and to the point. This will help you get more candidates to apply, which can save time for you and your hiring team. Avoid lengthy sentences or paragraphs as this can be overwhelming to job seekers.

DON’T: Be too brief

Being concise is important but don’t sacrifice important information in order to be brief. Be sure to provide enough information about the job responsibilities, qualifications, salary range and benefits. This will make it easier for candidates to determine if the job is right for them.

DO: Capture attention with a strong headline

It’s important to capture the attention of potential candidates right from the start. One way to do that is by using a strong headline. Your headline should be catchy, clear and it should summarize the job’s key responsibilities in a way that grabs people’s attention.

DON’T: Use gimmicky headlines

Don’t use gimmicky headlines that may be seen as unprofessional or misleading. Instead, keep your headline simple and direct.

DO: Include a call-to-action

Always include a call-to-action in your job ad. This lets potential candidates know what to do next, such as where to apply or what deadline they need to apply by. By including a call-to-action, you can help ensure that your job ad is effective and that you receive a greater number of qualified applicants.

DON’T: Give too little or too much information

There is a fine line between giving too little or too much information in a job ad. If you give too little information, potential candidates may not know if they are qualified for the job. On the other hand, if you provide too much information, it may be overwhelming, and candidates may lose interest. Strive for a balance by providing enough information to present an accurate picture of the job’s requirements and expectations.

In conclusion, writing a job ad is a critical component of the hiring process. By following these dos and don’ts, you can create a job ad that is clear, professional, and appealing to qualified candidates. Remember that a well-written job ad can save you time, money and ultimately result in hiring the best possible candidate for the job.